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BrandPicked

BrandPicked vs Surfaced

Both are built for solo founders and start with a free check. Surfaced audits how AI reads your site, and BrandPicked asks an AI assistant buyers' questions and judges what a visitor takes from your first screen.

Here's how they compare, using only what each company says on its own site.

Side by side

  • Who it's for

    BrandPicked
    Solo founders and indie hackers with a product URL, whatever their revenue.
    Surfaced
    Solo founders and indie hackers, and founders building with AI tools. Its Pro plan also names small teams and agencies. (Surfaced home page) (Surfaced pricing)

  • Price

    BrandPicked
    A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
    Surfaced
    A free plan, and Pro at $19 a month, billed monthly, which you can cancel any time. It has exactly two plans. (Surfaced pricing) (Surfaced plans in plain text)

  • AI assistants covered

    BrandPicked
    One AI assistant, asked with web search through its provider's official API.
    Surfaced
    4 AI answer engines, tested live on Pro only. The free audit reads your site rather than asking them. (Surfaced plans in plain text) (Surfaced home page)

  • Buyer questions

    BrandPicked
    The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
    Surfaced
    Its pages don't say how many questions its live tests ask. (Surfaced pricing) (Surfaced: how it works)

  • How often

    BrandPicked
    The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
    Surfaced
    Unlimited rescans and a weekly refresh on Pro. (Surfaced pricing)

  • Whether AI can read your site

    BrandPicked
    Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
    Surfaced
    A 32-check audit reads your page, robots.txt, sitemap and llms.txt as a crawler that doesn't run JavaScript sees them. (Surfaced methodology) (Surfaced: how it works)

  • Your landing page

    BrandPicked
    A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
    Surfaced
    Checks whether your home page copy tells an AI reader what you are and who you're for, and writes a new headline. Its pages list no check of what a person takes from your first screen. (Surfaced methodology) (Surfaced home page)

  • Free to try

    BrandPicked
    Your URL, no account needed. The report takes a few minutes.
    Surfaced
    A free scan with no account, and a free account that never needs a card. (Surfaced pricing)

When Surfaced is the better pick

  • You want fixes written for you to paste: a headline, an FAQ with schema, a founder bio, a testimonial section, a comparison page and an llms.txt. (Surfaced home page) (Surfaced pricing)
  • You run several sites on a small budget: Pro includes unlimited site audits on one seat. (Surfaced pricing)
  • You want help earning citations, listings and testimonials away from your own site. (Surfaced home page)

When BrandPicked fits

  • You want to see which products an AI assistant recommends when buyers ask, and whether you're one of them, in the free report.
  • You also want to know whether a visitor gets your product in 5 seconds.
  • You'd rather get a ready-to-send pitch for each page AI cites that leaves you out than track many prompts every day.

See both numbers for your own site

Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.

Get my free report

Sources

We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Surfaced.