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BrandPicked

BrandPicked vs Semrush

Both look at whether AI mentions your product. Semrush's AI Visibility Toolkit sits in a large SEO platform, and BrandPicked is a quick check of one site for solo founders.

Here's how they compare, using only what each company says on its own site.

Side by side

  • Who it's for

    BrandPicked
    Solo founders and indie hackers with a product URL, whatever their revenue.
    Semrush
    Small businesses, agencies and mid-market companies tracking how AI mentions them. Enterprise is for organisations with several brands, regions and teams. (Semrush guide: AI Visibility Toolkit) (Semrush pricing)

  • Price

    BrandPicked
    A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
    Semrush
    The AI Visibility Toolkit is $99 a month per domain, billed annually. Semrush One, which adds its SEO tools, runs from $139 to $299 a month, with up to 17% off for paying annually. Enterprise and Semrush One Advanced are priced on request. (Semrush pricing) (Semrush One plans)

  • AI assistants covered

    BrandPicked
    One AI assistant, asked with web search through its provider's official API.
    Semrush
    4 AI platforms, according to its pricing page. (Semrush pricing)

  • Buyer questions

    BrandPicked
    The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
    Semrush
    25 custom prompts on the AI Visibility Toolkit, 50 on Semrush One Starter and 100 on Pro+, and more on Advanced and Enterprise. (Semrush pricing) (Semrush One plans)

  • How often

    BrandPicked
    The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
    Semrush
    Prompts are tracked daily, and brand performance reports update weekly. (Semrush guide: AI Visibility Toolkit)

  • Whether AI can read your site

    BrandPicked
    Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
    Semrush
    An AI search site audit of up to 100 pages, which shows which AI crawlers your site blocks. (Semrush guide: AI Visibility Toolkit) (Semrush guide: AI visibility features)

  • Your landing page

    BrandPicked
    A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
    Semrush
    Its pages list no check of what a visitor understands from your first screen. (Semrush pricing) (Semrush AI visibility features)

  • Free to try

    BrandPicked
    Your URL, no account needed. The report takes a few minutes.
    Semrush
    A free Semrush plan for trying out the platform, with no credit card. (Semrush One plans)

When Semrush is the better pick

When BrandPicked fits

  • You're a solo founder and want a free first look, then one product checked every week.
  • You also want to know whether a visitor gets your product in 5 seconds.
  • You'd rather get a ready-to-send pitch for each page AI cites that leaves you out than track many prompts every day.

See both numbers for your own site

Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.

Get my free report

Sources

We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Semrush.