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BrandPicked

BrandPicked vs Scrunch

Both look at whether AI recommends your product, but they're built for different people and priced differently.

Here's how they compare, using only what each company says on its own site.

Side by side

  • Who it's for

    BrandPicked
    Solo founders and indie hackers with a product URL, whatever their revenue.
    Scrunch
    Marketing teams, and companies and agencies running several brands, sites, regions and languages. (Scrunch pricing) (Scrunch home page)

  • Price

    BrandPicked
    A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
    Scrunch
    Starter is $250 a month billed annually or $300 month to month, and Growth $417 a month billed annually or $500 month to month. Enterprise is priced on request. (Scrunch pricing)

  • AI assistants covered

    BrandPicked
    One AI assistant, asked with web search through its provider's official API.
    Scrunch
    7 AI platforms, counting AI search results as well as AI assistants. (Scrunch pricing)

  • Buyer questions

    BrandPicked
    The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
    Scrunch
    350 custom prompts on Starter and 700 on Growth, plus 1,000 and 2,500 industry prompts. (Scrunch pricing)

  • How often

    BrandPicked
    The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
    Scrunch
    New prompts every day for their first 14 days, then every 72 hours by default, and whenever you ask. (Scrunch FAQ: how it collects data)

  • Whether AI can read your site

    BrandPicked
    Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
    Scrunch
    Shows how AI bots crawl your site and flags when they can't, and can serve AI agents a server-rendered copy of your pages. (Scrunch home page) (Scrunch Agent Experience Platform)

  • Your landing page

    BrandPicked
    A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
    Scrunch
    Its page audits are for AI visibility. Its pages list no check of what a visitor understands from your first screen. (Scrunch pricing) (Scrunch home page)

  • Free to try

    BrandPicked
    Your URL, no account needed. The report takes a few minutes.
    Scrunch
    A 7-day free trial of Starter, with no credit card. (Scrunch pricing)

When Scrunch is the better pick

When BrandPicked fits

  • You're a solo founder and want a free first look, then one product checked every week.
  • You also want to know whether a visitor gets your product in 5 seconds.
  • You'd rather get a ready-to-send pitch for each page AI cites that leaves you out than track many prompts every day.

See both numbers for your own site

Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.

Get my free report

Sources

We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Scrunch.