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BrandPicked

BrandPicked vs Profound

Both look at whether AI recommends your product, but they're built for different people and priced differently.

Here's how they compare, using only what each company says on its own site.

Side by side

  • Who it's for

    BrandPicked
    Solo founders and indie hackers with a product URL, whatever their revenue.
    Profound
    Its Enterprise plan is for companies putting AI search insights to work and running marketing agents at scale. (Profound pricing)

  • Price

    BrandPicked
    A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
    Profound
    Its pricing page lists a free trial and an Enterprise plan with custom pricing. (Profound pricing)

  • AI assistants covered

    BrandPicked
    One AI assistant, asked with web search through its provider's official API.
    Profound
    3 answer engines in the trial, and up to 9 on Enterprise. (Profound pricing)

  • Buyer questions

    BrandPicked
    The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
    Profound
    50 prompts in the trial, and a tailored prompt tracking plan on Enterprise. (Profound pricing)

  • How often

    BrandPicked
    The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
    Profound
    Daily: for 7 days in the trial, and on Enterprise. (Profound pricing)

  • Your landing page

    BrandPicked
    A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
    Profound
    Its pricing page lists no landing page check. (Profound pricing)

  • Free to try

    BrandPicked
    Your URL, no account needed. The report takes a few minutes.
    Profound
    A free trial: 50 prompts run daily for 7 days, with limited AI Marketer credits. (Profound pricing)

When Profound is the better pick

  • Your company runs AI search work and marketing agents at scale, with a team to use them. (Profound pricing)
  • You need SSO/SAML and SOC 2 compliance, which come with Enterprise. (Profound pricing)
  • You want up to 9 answer engines tracked daily. (Profound pricing)

When BrandPicked fits

  • You're a solo founder and want a free first look, then one product checked every week.
  • You also want to know whether a visitor gets your product in 5 seconds.
  • You'd rather pay a published monthly price than ask for a quote.

See both numbers for your own site

Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.

Get my free report

Sources

We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Profound.