BrandPicked vs Microsoft Clarity
Clarity shows what real visitors do on your site. BrandPicked judges your first screen before you have that traffic, and checks whether AI recommends you.
Here's how they compare, using only what each company says on its own site.
Side by side
What it checks
- BrandPicked
- Whether a visitor gets your product in 5 seconds from your first screen, whether an AI assistant recommends it, and whether AI tools can read your site.
- Microsoft Clarity
- What real visitors do on your site, through session recordings and heatmaps of where they click, scroll and drop off. (Microsoft Clarity home page)
Who it's for
- BrandPicked
- Solo founders and indie hackers with a product URL, whatever their revenue.
- Microsoft Clarity
- Everyone from bloggers to Fortune 500 companies. (Microsoft Clarity pricing)
Price
- BrandPicked
- A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
- Microsoft Clarity
- Free, with no traffic limits and no paid version. (Microsoft Clarity pricing) (Microsoft Clarity home page)
What you need first
- BrandPicked
- Your URL, no account needed. The report takes a few minutes.
- Microsoft Clarity
- Its tracking code on your site, and visitors: data starts arriving a few hours after you install it. (Microsoft Clarity FAQ)
Your landing page
- BrandPicked
- A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
- Microsoft Clarity
- Shows where visitors get stuck on any page. Its pages list no score of what a visitor understands from your first screen. (Microsoft Clarity home page)
Whether AI recommends you
- BrandPicked
- Asks an AI assistant a buyer's question and shows which products it recommends, and whether you're one of them.
- Microsoft Clarity
- Its AI visibility reports show when AI answers cite your content and which queries led there, refreshed daily. (Microsoft Clarity blog: citations)
Whether AI can read your site
- BrandPicked
- Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
- Microsoft Clarity
- Once you connect a supported CDN, Bot Activity shows which bots visit your site, AI crawlers among them, and flags those that ignore your robots.txt. (Microsoft Clarity FAQ) (Microsoft Clarity blog: bot activity)
When Microsoft Clarity is the better pick
- You already have traffic and want to watch what real visitors do on your landing page. (Microsoft Clarity home page)
- You need it free at any scale, with no traffic limits. (Microsoft Clarity pricing)
- You want measured data on when AI answers cite your own pages. (Microsoft Clarity blog: citations)
When BrandPicked fits
- You have little or no traffic yet and want to know whether a visitor gets your product in 5 seconds.
- You want to know whether an AI assistant recommends your product when a buyer asks, and who it picks instead.
- You'd rather get up to three fixes ranked by the points they win back than watch recordings yourself.
See both numbers for your own site
Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.
Get my free reportSources
We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Microsoft Clarity.