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BrandPicked

BrandPicked vs Frase

Both look at whether AI names your product. Frase is a content platform for SEO and AI search, and BrandPicked is a quick check of one site for solo founders.

Here's how they compare, using only what each company says on its own site.

Side by side

  • Who it's for

    BrandPicked
    Solo founders and indie hackers with a product URL, whatever their revenue.
    Frase
    Plans for solos and freelancers running one site (Starter), in-house content teams and growing businesses (Professional), agencies and brands running many sites (Scale) and large organizations (Enterprise). (Frase pricing)

  • Price

    BrandPicked
    A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
    Frase
    From $39 a month billed yearly, or $49 month to month (Starter), to $239 a month billed yearly, or $299 month to month (Scale). Enterprise is priced on request. (Frase pricing)

  • AI assistants covered

    BrandPicked
    One AI assistant, asked with web search through its provider's official API.
    Frase
    AI Visibility covers two AI engines on Starter, three on Professional and five on Scale. Enterprise covers every engine it names. (Frase pricing)

  • Buyer questions

    BrandPicked
    The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
    Frase
    20 AI prompts on Starter, 50 on Professional and 75 on Scale. (Frase pricing)

  • How often

    BrandPicked
    The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
    Frase
    Daily tracking with alerts. (Frase pricing)

  • Whether AI can read your site

    BrandPicked
    Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
    Frase
    AI crawler tracking on Professional and Scale, and a free Agent Readiness Checker. (Frase pricing)

  • Your landing page

    BrandPicked
    A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
    Frase
    Every page gets a search score and an AI-readiness score. Neither page we read lists a check of what a visitor understands from your first screen. (Frase home page) (Frase pricing)

  • Free to try

    BrandPicked
    Your URL, no account needed. The report takes a few minutes.
    Frase
    A 7-day free trial without a credit card, and free tools such as an AI Visibility Checker. (Frase pricing)

When Frase is the better pick

  • You also want to research, write and publish SEO content in the same tool. (Frase home page)
  • You want your AI visibility checked every day, with alerts. (Frase pricing)
  • You run several sites or an agency, which its Scale plan is built for. (Frase pricing)

When BrandPicked fits

  • You're a solo founder and want a free first look, then one product checked every week.
  • You also want to know whether a visitor gets your product in 5 seconds.
  • You'd rather get a ready-to-send pitch for each page AI cites that leaves you out than track many prompts every day.

See both numbers for your own site

Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.

Get my free report

Sources

We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Frase.