BrandPicked vs Ahrefs Brand Radar
Both look at whether AI recommends your product. Brand Radar is part of the Ahrefs SEO suite, and BrandPicked is a quick check of one site for solo founders.
Here's how they compare, using only what each company says on its own site.
Side by side
Who it's for
- BrandPicked
- Solo founders and indie hackers with a product URL, whatever their revenue.
- Ahrefs Brand Radar
- Specialists in answer engine optimisation. Its Brand Radar page says more than 3,000 companies use it. (Ahrefs for answer engine optimisation) (Ahrefs Brand Radar)
Price
- BrandPicked
- A free report with no account. Pro is $59 a month for one product and Studio $119 a month for up to 3, including any VAT or sales tax, and you can cancel any time.
- Ahrefs Brand Radar
- Its AI indexes start at $199 a month for one AI platform, or $699 a month for all of them with 2,500 custom prompt checks. Custom prompt tracking packages start at $50 a month. (Ahrefs Brand Radar pricing) (Ahrefs help: what Brand Radar is)
AI assistants covered
- BrandPicked
- One AI assistant, asked with web search through its provider's official API.
- Ahrefs Brand Radar
- 7 AI platforms. (Ahrefs for answer engine optimisation) (Ahrefs help: what Brand Radar is)
Buyer questions
- BrandPicked
- The free report asks 3 buyer questions once each. Pro asks 30 buyer questions once each.
- Ahrefs Brand Radar
- A database of prompts to research any brand, and your own prompts counted in checks: paid Ahrefs plans above Starter include 150 to 600 a month, and packages add 2,500 to 25,000. (Ahrefs help: what Brand Radar is) (Ahrefs help: custom prompts) (Ahrefs Brand Radar pricing)
How often
- BrandPicked
- The free report when you ask for it, and a free check every 30 days in a free account. Pro scans 4 times a month with the same questions: once a week by itself, and sooner whenever you want.
- Ahrefs Brand Radar
- Your own prompts daily, weekly or monthly. Its AI indexes update once a month. (Ahrefs help: custom prompts) (Ahrefs help: what Brand Radar is)
Whether AI can read your site
- BrandPicked
- Checks whether your robots.txt, structured data and llms.txt let AI tools read your site.
- Ahrefs Brand Radar
- A separate Ahrefs feature, Bot Analytics, shows which AI crawlers visit your pages. (Ahrefs Brand Radar) (Ahrefs for answer engine optimisation)
Your landing page
- BrandPicked
- A People score from 0 to 100: whether a visitor gets your product in 5 seconds, judged by AI from your first screen on a laptop and a phone, with up to three fixes ranked by the points they win back and a headline to try when yours loses points.
- Ahrefs Brand Radar
- Its pages list no check of what a visitor understands from your first screen. (Ahrefs Brand Radar) (Ahrefs for answer engine optimisation)
Free to try
- BrandPicked
- Your URL, no account needed. The report takes a few minutes.
- Ahrefs Brand Radar
- A free preview of your AI visibility. (Ahrefs Brand Radar)
When Ahrefs Brand Radar is the better pick
- You want to look up any brand's AI visibility without writing prompts first. (Ahrefs help: what Brand Radar is)
- You already pay for Ahrefs Lite or higher, which includes some custom prompt checks every month. (Ahrefs help: custom prompts)
- You need the same prompts checked every day, in several locations. (Ahrefs help: custom prompts)
When BrandPicked fits
- You're a solo founder and want a free first look, then one product checked every week.
- You also want to know whether a visitor gets your product in 5 seconds.
- You'd rather get a ready-to-send pitch for each page AI cites that leaves you out than track many prompts every day.
See both numbers for your own site
Enter your URL, no account needed. In a few minutes you see whether a visitor gets your product in 5 seconds and whether an AI assistant recommends it.
Get my free reportSources
We read these pages on November 1, 2026, and prices are in the currency they showed us. Plans and prices change, so check them before you decide. Spotted something out of date? Write to support@brandpicked.ai. BrandPicked is not affiliated with Ahrefs Brand Radar.