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Solo founders: see if AI names your product when buyers ask

Enter your URL. In a few minutes you see who AI names instead of you, the page to get onto with the pitch written, and what a visitor takes from your first screen in 5 seconds.

No account needed. A few minutes. Official AI API, no scraping.

See how many free reports we've run

We run it on ourselves every week. brandpicked.ai, last run October 24, 2026

  • People80/100
  • AINot named

Built in public by Rafał Darłak

A buyer asked an AI assistant:

Example
“What's the best invoicing tool for freelancers that chases late payments?”

For freelancers who want invoices that chase late payments by themselves, two tools stand out. Paywren sends polite reminders on a schedule you set and adds a late fee when a payment is overdue.

Duefold is simpler: recurring invoices, a payment link and a nudge the day an invoice goes overdue. Both work without an accountant.

AI recommended

  • Paywren
  • Duefold

LedgerkiteNot named

Example for a made-up invoicing app

Two numbers, one question

Will a buyer pick you? Two things decide it: whether a visitor understands your page, and whether AI names you when someone asks for a tool like yours.

Nearly 8 in 10

B2B decision-makers say AI search has changed how they research what to buy.

Source: G2, 2025 Buyer Behavior Report, a survey of 1,169 B2B decision-makers in April 2025.

Does a visitor get it in 5 seconds?

An AI reads only your first screen, on a laptop and on a phone, and says what you sell, who it's for and why pick it. We compare that with what you say you sell and score it against fixed criteria.

What an AI understood from the first screen

  • What it is

    An invoicing app that chases late payments for you.

    Matches
  • Who it's for

    Freelancers who get paid late.

    Matches
  • Why pick it

    It doesn't say.

    Missed

People score 82 of 100

Does AI recommend you?

We ask an AI assistant the questions a buyer in your category would ask, with web search, through its official API, and read who it names. One answer is one sample.

What an AI assistant answered

  • “What's the best invoicing tool for freelancers that chases late payments?”

    It recommended Paywren and Duefold.
    Not named
  • “Which invoicing app sends automatic reminders for overdue invoices?”

    It recommended Duefold and Billsage.
    Not named
  • “What do freelancers use to get paid faster?”

    It recommended Paywren.
    Not named

Named in 0 of 3 answers

The same made-up invoicing app, read both ways

When AI leaves you out, nothing shows up in your analytics: no visit, no bounce, no lost lead. The buyer simply never arrives.

What's in your free report

One report, in a few minutes. Every line below is read from your own site and one AI assistant's answers.

  • People score from a 5-second read of your first screen, on a laptop and on a phone
    0 to 100
  • Fixes for your first screen, ranked by the points they win back
    up to 3
  • A headline to try, when yours loses points
    1
  • Buyer questions asked to an AI assistant, with web search
    3
  • Who it recommends instead, and whether you're named
    every answer
  • A ready-to-send pitch for a page the answers cite that leaves you out
    1
  • robots.txt: whether it lets AI crawlers in
    checked
  • Structured data: whether your pages describe your product in schema.org data
    checked
  • llms.txt: whether you point AI tools to the pages that explain your product
    checked
  • A link to share on X
    1

Want to know right now whether AI crawlers can read your site? Try the free AI crawler checker, no account needed

A headline to try

Invoices that chase late payments, for freelancers

Instead of Invoicing, simplified.

Ledgerkite, ledgerkite.example. Written by AI. Check it before you use it.

From your URL to two numbers in a few minutes

Nothing to install and no account. Enter your site, and the report reads your pages the way a new visitor and an AI assistant would.

  1. 01

    Add your URL

    Enter your website. No account needed: we work out what you sell from your own pages.
    You
  2. 02

    We capture your first screen

    On a laptop and on a phone, with the text on it. BrandPickedBot reads public pages only and follows robots.txt.
    BrandPicked
  3. 03

    AI reads it cold

    Without your own pages, it says what you sell, who it's for and why someone would pick you. Then we compare.
    AI
  4. 04

    Get your two numbers

    Whether AI picks you in 3 buyer questions, who it picks instead, your People score with ranked fixes, and AI readiness.
    You

Why I'm building BrandPicked

I've launched products the usual way: a good page, a launch post, a few directories. Two things went wrong that I couldn't see from the inside. Visitors left before they understood what I sold, and when buyers asked an AI assistant for a tool like mine, it named three others.

Both come down to one question: does your brand get picked? So BrandPicked answers it with two numbers, in a few minutes, for any founder with a URL, whatever your revenue.

I'm user number one. I run brandpicked.ai through it and share both numbers on X every week, including the bad ones.

Rafał Darłak

Founder of BrandPicked

BrandPicked in numbers

Counts we publish once a day, as they are, however small.

Every day we publish how many reports BrandPicked has run and how many AI answers it has read.

See all the numbers and what each one counts

Start free, then let BrandPicked do the work every week

A free account checks one product every 30 days and shows what to fix. Pro writes the pitches, pages and fixes that get you named by AI and found in search, and checks every week what worked. Studio does the same for up to 3 products.

Pro

Every pitch, page and fix drafted for you, and checked every week.

$59 a month, for one product

Each scanEach month

  • AI answers read, with who it recommends instead and what it says about you
    30120
  • Ready-to-send pitches for cited pages that leave you out
    up to 25up to 100
  • Notes for cited pages that describe you out of date
    up to 10up to 40
  • Briefs for your own comparison page against competitors AI cites
    up to 3up to 12
  • First-screen reviews, with fixes ranked by points and a headline to try
    14
  • Site checks for search engines and AI agents, with a fix prompt
    14
  • Checks that confirm when a pitched page names you
    14

4 scans a month with the same questions: one starts by itself every week, and you can start the next one sooner when you change your site

Our promise

Listed or your next month free: mark 5 pitched pages as asked, and if no page lists you within 60 days, we refund your next month. Read the conditions in the Terms

  • Everything in Free
  • 30 buyer questions written from your approved profile and asked every week, with who AI recommends instead and what the answers say about you and your competitors
  • A pitch for every page AI cites that leaves you out, as an email to the author, a listing or a reply in the thread, with follow-ups
  • Briefs for honest comparison pages against the competitors AI cites
  • This week's moves, and checks that confirm when a page lists you

Cancel any time, and your subscription keeps working until the end of the month you paid for. Withdraw within 14 days for a full refund.

Prices are in US dollars, including any VAT or sales tax.

Free

with a free account

A free check every month, and the fixes to make.

  • The free report, no account needed: your People score, AI readiness and who AI picks instead for 3 buyer questions
  • A free check of 5 buyer questions every 30 days for one product, with the pages AI cites
  • Site fixes for search engines and AI agents, with a prompt for your AI coding assistant and llms.txt and structured data drafts
  • An outline for a page of your facts and pricing that AI assistants and agents can quote
  • A ready-to-send pitch for one page that leaves you out, and launch sites and directories with copy drafted from your profile

Studio

$119 a month, for up to 3 products

Everything in Pro, for up to 3 products.

  • Everything in Pro, for each product it follows
  • 4 scans a month for each product, one each week
  • Add a product whenever you have room, and swap one for another when your subscription renews
Get my free report

You subscribe inside a free account, for a product you've added. Studio follows that product and up to 2 more you add later.

See how BrandPicked compares with other AI visibility tools

What we measure, and what we don't

Two numbers are only useful if you know where they stop.

What the report measures

  • What a first-time visitor can tell from your first screen, judged by AI against fixed criteria.
  • What an AI assistant recommends when a buyer in your category asks it, with web search, through its official API.
  • Whether your robots.txt, structured data and llms.txt let AI tools read your site.

What it doesn't

  • Every AI assistant. We ask one, and others can answer differently, so the AI number shows what that one recommends, and nothing else.
  • What AI will say tomorrow. Answers vary from one ask to the next, and one answer is one sample.
  • Your sales or rankings in search engines. Visits show only in Results, read from your own Google Analytics and Search Console once you connect them.

What we never do

  • Promise that any AI will recommend you. Nobody honestly can.
  • Change your site. You decide what to fix.
  • Send a pitch for you. You check it and send it yourself.
  • Read pages your robots.txt blocks, or sign in, fill in forms or scrape chat apps.

Questions before you check your site

Something else on your mind? Write to support@brandpicked.ai.

Is the report really free?

Yes. Each report costs us a few cents in AI calls. To keep it free for everyone, each site gets one fresh report a week and we limit how many reports run each day.

Do I need an account?

No. Enter your website and the report runs. To keep it free, each visitor can start a few reports a day, and anyone who asks about the same site within a week sees the same report.

The report has its own link, so you can share it. It isn't listed in search engines. You need an account only to subscribe to Pro.

How is the People score worked out?

An AI sees only a screenshot of your first screen, on a laptop and on a phone, and the text on it. Without your own description, it says what you sell, who it's for and why someone would pick you.

We compare its answer with how your own pages describe your product, then score your first screen against fixed criteria worth 100 points: whether visitors get what you sell (32), your headline (20), your offer, meaning the result, how soon and how little effort or risk (20), your call to action (16) and your proof (12). The same page gets the same score.

You get up to three fixes, each aimed at points your first screen loses, and a headline to try only when yours loses points.

What does the AI number show?

We ask an AI assistant three questions a buyer in your category would ask, once each, with web search, and show which products its answers recommend and whether yours is one of them.

Answers vary from one ask to the next, so three answers are a small sample. Treat them as a first look, not a measurement.

What does Pro add?

A free account checks one product every 30 days with 5 buyer questions and writes a pitch for one page that leaves you out. Pro scans every week: it asks 30 buyer questions once each, shows how many of the 30 answers name you, which brands it picks instead and which pages it cites, and writes a ready-to-send pitch for each page that leaves you out, briefs for comparison pages and the fixes for your site.

Every week it scans again with the same questions and checks those pages again, so you see which ones now name you and how many answers cite them. You can start the next scan sooner whenever you change your site.

Listed or your next month free: if you mark 5 pitched pages as asked and no page lists you within 60 days, email us and we refund your next month. The Terms set out the conditions.

Pro costs $59 a month for one product, including any VAT or sales tax. Cancel any time, and it keeps working until the end of the month you paid for.

Can I check more than one product?

Yes. You can get a free report for each of your sites. Studio costs $119 a month, including any VAT or sales tax, and does everything Pro does for up to 3 products. You add each one when you're ready, and you can swap one for another when your subscription renews.

A free account covers one product, so once Pro or Studio follows it you can add another.

Do you scrape chat apps?

No. We ask one AI assistant through its provider's official API, so we never scrape chat apps or break their rules. Other AI assistants can answer differently, so we say it plainly: the AI number shows what that one assistant recommends, and nothing else.

What does the AI readiness check look at?

Three things, checked without an AI model: whether your robots.txt lets AI crawlers in, whether your pages describe your product in schema.org data, and whether you publish an llms.txt file.

Check your robots.txt now, without an account
Can you guarantee AI will recommend me?

No, and nobody honestly can. AI models change and nobody controls their answers. We show you what a visitor and an AI assistant see today, and you decide what to change.

What we do promise is about the pages AI cites. Mark 5 of our pitches as asked, and if no page lists you within 60 days, your next month of Pro or Studio is free. You claim it by email.

Read the conditions in the Terms
Will you touch my site?

No. Our crawler, BrandPickedBot, reads public pages like any visitor, follows robots.txt and never signs in or fills in forms. Site owners can block it with two lines in robots.txt.

How BrandPickedBot works
What do you keep about me?

As little as the report needs. We never sell data or show ads, and we measure visits with Google Analytics only if you allow it. The privacy notice lists what we keep and for how long.

Read the privacy notice

Find out if buyers and AI pick you

Enter your URL and get both numbers in a few minutes, with who AI picks instead, what to fix first and a link to share.

No account needed. A few minutes. Official AI API, no scraping.